Hunan Weiyou Food Launches "Qinzui Gan" Spicy Bean Curd, Sweeping the Young Market

Innovative naming and fun designs create a "socialized snack" experience

"Qinzui Gan" is not really related to kissing. Instead, it borrows this vivid name to convey the product's positioning as "spicy to the fullest and fun to eat". Each piece of dried bean curd is cut into a round and small shape for easy consumption. It comes with an individual small packaging design, which is both hygienic and convenient to share. On the packaging, the brand also added the phrase "Dare you kiss your best friend?" Playful slogans like "So spicy that I want to kiss" cater to the young consumers' love for play and sharing, and have become fun interactive snacks for friends' gatherings and office sharing.

Inheriting the craftsmanship of Hunan flavors, we adhere to quality and taste

As a food enterprise rooted in Hunan, Weiyou Food combines traditional Hunan-style spicy flavors with modern food production techniques. "Qinzui Gan" is made from high-quality non-GMO soybeans, which undergo multiple processes such as soaking, pressing into shape, and marinating to infuse flavors. It is then seasoned with local Hunan peppers, Sichuan pepper, and other spices, creating a unique taste that is spicy, fresh, and chewy with a long-lasting aftertaste. The entire production process is completed in a 100,000-level clean workshop to ensure product safety and stable quality.

Integrate online and offline efforts to quickly open up the market

Relying on the company's mature integrated online and offline marketing system, "Qinzui Gan" has been widely spread on social platforms such as Douyin, Xiaohongshu, and Weibo through forms like food blogger reviews and fun short dramas. At the same time, it has entered offline channels such as convenience stores, campus supermarkets, and snack chain stores, forming a sales network covering the entire network. Many consumers have given feedback: "The name is fun, the spiciness is authentic, and you'll be addicted after eating it!" "

Industry Observation: Snacks are no longer merely for satisfying cravings; they have also become carriers of emotions and social interaction

In recent years, the snack food industry has shown a clear trend of emotionalization and socialization. Products like "Qinzui Gan", which feature regional characteristics, fun interaction and quality assurance, are winning the market through innovative marketing and solid quality control. A relevant person in charge of Weiyou Food said, "We hope to convey happiness and connect emotions through our products, making every small snack a topic and a companion."

Conclusion

From local specialties to national popularity, "Qinzui Gan" is not only a snack but has also become a fun symbol in the young consumer culture. In the highly competitive snack food market, activating traditional flavors with creativity and connecting consumers with emotions might just be the secret to the continuous growth of Weiyou Food.