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Hunan Weiyouwei Food Co., Ltd. has launched innovative vegetarian snack products

10 Dec, 2025

With the popularization of global healthy eating and sustainable living concepts, the market for plant-based snacks is experiencing rapid growth. Recently, Hunan Weiyouwei Food Co., Ltd. has stood out in the field of Vegetarian snacks with its developed "Vegetarian "Beef Tendon" Jerky product, becoming the focus of industry attention.

 

As a modern food enterprise integrating production, research and development, and sales, Hunan Weiyouwei Food Co., Ltd. has successfully combined traditional soy products with innovative techniques by relying on its 100,000-level clean workshop and automated intelligent production lines, and developed this vegetarian snack with a chewy texture and rich flavor. The product is mainly made of non-GMO soy protein. Through unique flavoring and texture recombination technology, it simulates the chewiness and flavor similar to beef tendons, while achieving zero cholesterol and low fat, meeting the current consumers' demands for a balance between health and taste.

 

The development of vegetarian beef tendons represents an innovative breakthrough in the traditional snack market. The company's head stated, "We hope to offer consumers more sustainable and affordable protein options through plant-based products while reducing our environmental impact." "

 

At present, this product has been sold through a full-channel sales model both online and offline, covering all chain supermarkets, convenience stores and e-commerce platforms across the country, and is gradually expanding to the Southeast Asian market. In addition to its own brand "Drunken Flavor", the company also provides customized OEM services for its partners, helping brands quickly enter the plant-based snack market.

 

Industry analysts point out that with the increase in the number of flexitarian people and consumers' growing attention to clean labels, innovative products like "Vegetarian beef tendon", which combine fun, health attributes and local flavors, are expected to open up new growth space in the red ocean of snack foods. Hunan Weiyouwei Food Co., Ltd. stated that in the future, it will continue to invest in research and development, launch more plant-based products that conform to international health trends, and promote Chinese vegetarian snacks to a broader market.